In An Absolut World: Vodka Ads on Network TV
From Marin Institute - Disregarding the long-established voluntary ban on liquor ads on TV, Absolut Vodka and its owner, French corporate giant Pernod Ricard, have opened the alcohol advertising floodgates by running an ad on CBS during the Grammy Awards on February 8, 2009.
This dangerous move by Pernod Ricard and CBS places profits ahead of public health and sets into motion the dismantling of a system of self-regulation created by an industry already known for egregious advertising.
The 30-second Absolut spot was the first spirits commercial to appear on a national broadcast TV show, running in 15 of the largest media markets on CBS and affiliate local stations. Determined to push media boundaries, Pernod Ricard reached a primetime audience of underage youth who tuned in to watch their favorite teen idols on the popular music awards show.
This dangerous move by Pernod Ricard and CBS places profits ahead of public health and sets into motion the dismantling of a system of self-regulation created by an industry already known for egregious advertising.
The 30-second Absolut spot was the first spirits commercial to appear on a national broadcast TV show, running in 15 of the largest media markets on CBS and affiliate local stations. Determined to push media boundaries, Pernod Ricard reached a primetime audience of underage youth who tuned in to watch their favorite teen idols on the popular music awards show.
How does advertising impact young people? To learn more about the effects of alcohol advertising and marketing on youth visit The Center on Alcohol Marketing and Youth.
